This information isn’t a surprise. As a marketing professional, I’ve observed that the “truth” is rarely as exciting as the bullshit. It’s nice to be able to have this research to point to but people who believe the junk they read on Facebook are not going to be swayed by information like this.
MarketingProf’s “How to Use Social Media for Sales Research“
People tend to underestimate the value that social media can bring to their sales endeavors. This article lays out some great ways that social media can be used to complement the sales process.
- Business Wire’s “Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media“
Video has been around for a long time. It’s value as a marketing tool has always been debatable. Is it worth developing video? Based on the feedback of this survey, the answer is yes.
- TechCrunch’s “Facebook releases community standards enforcement report“
Facebook’s credibility is in the toilet and I’m not sure that these attempts at transparency are enough to undo the negative publicity they’ve gotten in the past 12 months. Eh, at least they’re still trying, I guess.
TechCrunch’s “Where did social media go wrong?“
I’ve witnessed social media transform from a useful tool for the masses to a money making machine that’s less useful than it is aggravating. Everyone knows but nobody can figure what exactly should be done. This article lays it all out.