This week was all about professional development. I found myself drawn to articles that offered insight into what skills other social media professionals have. I’m a person that likes to keep learning so I’m frequently checking in to see what else there is to learn in my field.
- Social Media Today’s “Facebook’s New Competition-Based Ad Metrics Are What We’ve Always Needed“
I’m excited that Facebook has finally seen fit to add this competition-based ad metric. I remember when I first starting executing Facebook ads it felt like you were really just stabbing around in the dark as there was no real way to determine whether your ads were any better or worse than your competitors. This is a refreshing breath of fresh air for Facebook to add this feature. For a while now it felt as though Facebook didn’t care very much about the strength of its ad offerings.
- Fast Company’s “Google may be about to kill affiliate marketing links“
As a person dipping their toes for a second time into the world of blogging, I was alarmed to read this article. Based on the testing that has been reported in the wild, I’m solidly with the authors on this one, affiliate marketing is the next frontier to be decimated by Google. The Big Googs is coming for this revenue source and it’ll be up to publishers to figure out yet another work around to bring in consistent revenue.
I’ve learned about a number of storytelling techniques and templates but this was the first time that I can remember coming across the “Story Spine.” Because I work in social media publishing up 50 pieces of content a day, I immediately wondered how I could incorporate that into 100 characters or less. Perhaps there’s no application for the “Story Spine” in that context, but I sure will be trying to apply it in the coming weeks. I also loved reading about Buffer’s framework for planning, I intend to incorporate their framework into my own blog planning and execution.
- Media Bistro’s “Social Media Skills You Need to Hone Now“
From time to time I wonder/worry about where I stand when compared to other social media professionals. It was good to see that I’ve touched on most of this list. Unfortunately, because of my current niche role I’m in, there are number of items that are not part of my day-to-day. This list renewed my determination to by-hook-or-by-crook get those experiences in 2019.
- Make a Website Hub’s “2019 Social Media Keyboard Shortcuts [Infographic]“
I believe in working smart as much as I believe in working hard. It was nice to be able to add a few more shortcuts that would be useful to know during my daily work, especially Facebook.